![]() ![]() The search engine’s AI uses previous online behavior and user interests to tailor search results. It’s basically the same process you use while researching a blog post or another piece of content. What Is Content Discovery?Ĭontent discovery, as Cision’s Pratik Dholakiya points out, is “the art and science of using predictive algorithms to help make content recommendations based on how people search.” Those algorithms - now powered by artificial intelligence (AI) - are the vehicles by which people searching for information find your content online. ![]() Today we’re taking a closer look at various technologies that are driving content discovery, and techniques we can leverage to make the most of that tech. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams. Discovery Q2 earnings call CFO Gunnar Wiedenfels basically declared it has intent to cut down on kids and animation content "without an adequate investment case against them." In other words, animated content that won't be huge will not be developed.Getting your content in front of your target customers is essential to content marketing success. Plus, new movies are no longer guaranteed to come out on HBO Max 45 days after their theatrical release. The Batgirl and Scoob! sequels were canned, and six Max Original films have disappeared as well. Things aren't starting off well for creatives. Those paying closer attention will be wondering how shows and movies could suffer in David Zaslav's era. Some people exist in the Venn diagram that shows interest in HBO Max and Discovery Plus, but that's just a small fraction of the folks, as explained above. The biggest concern customers probably have is being forced to pay more for content they don't care about. Outlook: HBO Max and Discovery Plus merger concerns This was reiterated on the WBD Q2 earnings call, as CEO and president David Zaslav stated that one of their three strategic priorities is to operate as one combined company and to be the premiere entertainment company globally. Discovery CEO) Gunnar Wiedenfels at the Deutsche Bank 30th Annual Media, Internet & Telecom Conference, where he said “One of the most important items here is that we believe in a combined product as opposed to a bundle… We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition." This news first broke when a comment was made by Discovery CFO (now Warner Bros. Discovery see their future as best met with one single streaming service. Why the HBO Max and Discovery Plus merger is happening Latin America will get the new service in the subsequent fall, European markets will get it in early 2024, Asian-Pacific markets in the middle of next year, and then new markets will be served that fall. HBO Max and Discovery Plus merger dateĪ CNBC report, though, said the launch has been pushed up to Spring 2023.Īnd that's been confirmed: Max is coming May 23rd. Oh, and there will be another tier that has sports content. There will also be a free third tier, which was referred to with an acronym many have never heard of before: FAST, which stands for "Free Ad-Supported Streaming Television." That tier, which is seemingly coming later, is meant to get people in the door and interested in the product. Not only will the HBO Max and Discovery Plus service have a premium ad-free entry level, but it will also have an ad-supported plan (which WBD's Q2 Earnings presentation referred to as "ad-lite" as well. ![]()
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